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The Milgauss was introduced in the Fifties as an anti-magnetic watch for people who worked in power plants, medical facilities and early nuclear research labs, where strong electromagnetic fields were present.Ĭollectors are particularly passionate about Rolex sports models, which have long been associated with explorers, adventures and athletes. The GMT-Master, for example, was created for Pan-Am's pilots, then experiencing a new phenomenon called jet-lag - they wanted a watch that showed two time zones simultaneously. We love the fact that so many of the classic Rolex models were made not just to look good, but for specific, adventurous purposes. Ask 100 people to name a luxury watch and most of them will say Rolex.īut this reputation is not mere marketing – Rolex is Rolex because it makes peerless products. It is frequently ranked first in surveys of super-brands in the UK and is resident in Forbes' list of the world's most powerful brands. Its enormous brand equity is partly because Rolex gives so little away, a key to its mystique.

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century.

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